If I woke up and some plastic looking king was in my bed offering me food, I'd make the assumption that said food contained roofies and chloroform.
I just don't see who the Ads are trying to appeal.
I get the need for a mascot, but where was the meeting that decided on going with a creepy king rather than something a little more... kid friendly.
McDonald's has Ronald. He's a clown. He's kind of creepy too, but just in a wtf-is-that-a-clown kind of way.
Jack-in-the-Box has Jack - the wise cracking "owner" of the brand. His advertisements are funny (or at least try to be) and still get across the new food, or deal, or special, or whatever.
What-a-burger has that voice-over guy who tells you about the new sandwiches with his soothing southern drawl.
Burger King has a Plastic King getting into weird shenanigans while forcing people to eat his food.
"Okay, Okay... so... He'll be partially nude. I'm feeling the medallion... Let's throw the phallic flame can in there... Uh.... Burgers? Pffff why would we show our food in a commercial. C'mon man, take an Creativity Class."
Uh....
Maybe there is a reason why BK sales are plummeting.
And don't tell me the off-key off-tempo singing breakfast commercials are any better. The only thing I like about those is that one where the dude jumps out of a second story window and it says "Don't try this" or something at the bottom. And even then it's mostly morbid fascination with the chance of him breaking his legs.
C'mon Burger King.
How did you get from this version of The King:
"The Old King"
To the seventies porn-star looking guy with a plastic King mask.
Oh well. What can you do...
I like Taco Bell the best anyway.
No comments:
Post a Comment