Every other day in my advertising classes (and even in some of my creative writing classes) I am advised to carry around with my a small journal or notepad to jot down ideas. To be honest, I used to think this idea was stupid. I felt like an idea that was truly great would not, and could not, be forgotten. Who has the time or space to carry around a journal?
Do you know what I do have the time and space to carry around?
My cell phone.
I have this notepad app on my Epic that lets me just type whatever I want in, then save it for future viewing. I actually used this feature the other night when our second creative project was due: the Creative Brief. I was in charge of making the ad for my group's client, Spencer's Gifts. I had spent hours thinking of advertisements and creative ways to promote Spencer's. Two days before it was due, I had exhausted my mind and body during a busy day of work and i was just laying down in bed when all of a sudden I had an idea.
A good idea.
I whipped out my phone, opened up notepad, and at 1:37AM on November 3rd, typed the following:
"Spencer's Gifts: typical antiquey collectibles in a row with the 4th of five some kind of outrageous collectible that you could only grt from spencrrs"
Satisfied, I fell asleep.
The next day at work, I made this:
Peter Griffin can rest on my mantle anytime.
I also took that picture with my "notepad."
Only thing i can't do with it is draw or sketch.
...
Damn, guess I really do need to start carrying a journal.
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